8 Best Influencer Marketing Agencies in Singapore (2026)
Compare 8 influencer marketing and KOL management agencies in Singapore, from creator sourcing to Xiaohongshu campaigns, plus tips on choosing one.
- Edited by
- Amir Wahab
- Published
- Reading time
- 6 min read
AI image by LocalRankInfluencer marketing in Singapore now spans Instagram and TikTok, Xiaohongshu, YouTube and LinkedIn, and the agencies that run it differ a lot in what they actually handle. Some source creators and manage campaigns end to end, some represent talent, and some focus on Chinese-language platforms or a single industry. The firms below each describe influencer or KOL work on their own websites, and we attribute their claims rather than endorse them. Fees vary widely by scope and creator tier, so none are quoted here. Use the list to shortlist two or three, then ask each how it selects creators, who approves content, and how results are reported before you compare proposals.
1. Kobe
Kobe Global Technologies trades as GetKobe and presents itself as an influencer and KOL marketing agency based in Singapore, with activity across Southeast Asia and Greater China. Its site describes campaign planning, execution, performance reporting and billing management as a single service, and says brands can run work with creators on TikTok, YouTube, Facebook and Instagram. It also describes technology that matches businesses with suitable creators, which is a claim worth asking to see demonstrated on a real brief. The site names regional markets including Malaysia, Indonesia, Thailand, the Philippines, Vietnam and Hong Kong, so it may suit brands planning a multi-country rollout rather than a single local push. Ask how creator selection, content approval and reporting are handled before you sign.
2. Gushcloud
Gushcloud International is an influencer and creator business with Singapore among its listed markets, and its website describes it as operating across more than a dozen countries. The company says it combines creator management and licensing, talent representation, influencer marketing, content production, social commerce and data tools under one roof. Because it represents creators as well as working for brands, ask how it keeps creator recommendations impartial and how it discloses any commercial relationship with the talent it proposes. Its site also mentions financing for creators and brand partnership facilitation, which signals a wider ecosystem than a pure campaign agency. A reasonable option for brands wanting regional reach across several markets, with the usual need to agree scope and reporting in writing.
3. KOL Digital
KOL Digital (SG) Pte. Ltd. is a Singapore agency whose website centres on KOL sourcing, influencer campaigns and management, alongside social media marketing, content strategy and performance advertising. Its pages list influencer categories such as fashion, fitness, gaming, travel, beauty, pet, food and parenting, and name Instagram, TikTok, YouTube, Facebook and LinkedIn as platforms. The site publishes its own claims about the size of its creator network, client retention and returns; treat those as marketing statements and ask to see supporting case studies and how each figure was measured. The agency lists a Singapore city-area office, which may suit brands that want in-person briefings. Worth a call if you want a single team to find creators and run paid amplification alongside them.
Boat Quay
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4. PRIZM
PRIZM Singapore describes itself as an influencer marketing agency running KOL and KOC campaigns, with creative strategy, social media marketing and China marketing offered around them. Its influencer page names Instagram, TikTok, YouTube, Facebook, LinkedIn and Xiaohongshu, and says it supports cross-border campaigns through regional offices in Asia-Pacific. KOC refers to key opinion consumers, ordinary customers whose reviews can carry credibility, so it is worth asking how PRIZM balances them with larger creators in a campaign. The agency also appears on our social media agencies list, where it is covered for wider social work; this entry looks only at its creator campaigns, which suit brands wanting both Instagram and Xiaohongshu reach in the same programme.
Serangoon Road
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5. Hello Franses
Hello Franses presents itself as an influencer marketing agency serving Singapore and the wider Asia-Pacific region, and its site says it belongs to the W Comms Group. The page describes influencer discovery backed by data audits, campaign management from creative brief to post-campaign analysis, user-generated content activations, social listening and community engagement. It says it keeps a curated roster of social talent, including KOLs, creators and emerging names, with emphasis on luxury and lifestyle partnerships. That positioning suggests a better fit for premium consumer, hospitality or fashion brands than for small local promotions, though confirm that directly. The Singapore office sits in the Robinson Road business district, and the site lists offices abroad, so ask which team would run your campaign day to day.
Robinson Road
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6. Halo Tech Media
Halo Tech Media Pte Ltd is a Singapore agency whose influencer page covers KOL and KOC campaigns across Xiaohongshu, TikTok, Instagram, Facebook, LinkedIn and YouTube. The page describes influencer marketing as a collaboration between brands and online creators that draws on the trust those creators have built with their followers. It sits within a wider digital marketing service range, so confirm that the influencer work is staffed by a dedicated team rather than shared across unrelated services. Its published enquiry channels include WhatsApp, which can suit smaller companies wanting a quick first conversation. The office address printed on its site is in the Orchard Road retail belt. A reasonable shortlist candidate for brands wanting Chinese-language and English-language creator content under a single coordinator.
7. FY Ads
FY Ads Singapore says it has run since 2019 and positions itself around Chinese-language platforms, with influencer marketing offered across TikTok, Instagram, Xiaohongshu, Douyin and Meituan-Dianping. Its influencer page describes bilingual English and Chinese campaigns, cross-platform KOL management, creative direction and production, and performance tracking, with execution in Singapore, Malaysia, Thailand and China. The site names consumer and food-and-beverage clients as examples; confirm any relevant campaigns directly rather than relying on a logo list. Its Singapore office is listed in the Kallang area, with sister offices in Kuala Lumpur, Shanghai and Bangkok. This is a sensible starting point for brands whose customers read Chinese-language content or who want a presence on Xiaohongshu and Douyin alongside Instagram and TikTok.
8. MCN Asia
MCN Asia describes itself as a multi-channel network agency headquartered in Singapore, and its site is unusually specific about its niche: influencer marketing for hotels and resorts, RedNote (Xiaohongshu) campaigns, creator management for brands entering China, and Southeast Asian marketing for Chinese companies. It says it works with travel and lifestyle creators and with large hospitality groups, and lists regional teams in China, Malaysia, Indonesia, Vietnam and the Philippines. The firm publishes a contact form rather than a direct email or phone line, and says a regional representative will reply. Because its focus is travel, hospitality and cross-border Chinese audiences, it will probably suit those sectors better than general retail or services. Ask for sector-relevant examples before shortlisting.
one-north
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How to choose
- Decide first whether you need a campaign manager or a talent representative. Some firms source creators from open networks for each brief, while others also manage creators and earn from them, so ask how that relationship is disclosed to you and whether it could influence which creators are proposed.
- Match the agency to your platforms and audience. Instagram and TikTok work differs from Xiaohongshu, Douyin or LinkedIn work, and Chinese-language campaigns need bilingual creative handling. Ask for examples on the exact platform you plan to use, not a general portfolio of past brands.
- Ask how creators are vetted and how fake or purchased engagement is checked. Any follower or engagement figure in a pitch should be treated as a claim to verify, so request the audit method and whether you can review shortlisted profiles before anyone is contracted.
- Agree who owns the content and for how long. Clarify usage rights for reposting or running creator posts as paid ads, whether exclusivity applies, and how sponsored posts will be labelled by each creator, so that clear disclosures follow Singapore advertising guidelines and platform rules.
- Set success measures and reporting before work starts. Be clear whether you are paying for awareness, traffic or sales, how results will be tracked, and how agency fees and creator payments are shown separately in the quote, so that you can compare proposals from different agencies on equal terms.
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Founder and Editor
Amir Wahab is the founder and editor of LocalRank, an independent Singapore rankings and local guides publication.
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