8 Best Google Ads Agencies in Singapore (2026)

Compare 8 Google Ads and PPC agencies in Singapore for SMEs, from search and Shopping to Performance Max, with how each describes its own service.

By: Amir Wahab
Edited by: Amir Wahab
Published: 4 Oct 2026
Reading time: 6 min read

A marketing specialist and a small-business owner reviewing abstract campaign charts on a laptop at a bright modern desk

Paid search is one of the fastest ways for a Singapore SME to appear when customers are ready to buy, but a badly managed account can burn through budget quickly. The agencies below each publish a dedicated Google Ads, SEM or PPC service page on their own websites, and each shows a Singapore contact point. Partner badges, awards and grant eligibility are reported as the firms describe them, not as LocalRank findings. Use the list to shortlist two or three, then ask each for an account audit, a sample report and a clear statement of who owns the ad account. Fees and minimum budgets vary, so request quotes directly.

1. First Page Digital

First Page Digital says it has served Singapore businesses since 2011 and describes itself as a Google Premier Partner, a tier its site says is held by only the top three percent of agencies worldwide. Its Google Ads offer lists Search, Display, Shopping, remarketing, YouTube and Performance Max campaigns, sitting alongside SEO and paid social under one roof. The agency states that clients retain full admin access to their own Google Ads account and that reporting runs through its in-house platform. It also says it is a PSG pre-approved vendor for grant-eligible SMEs. The office listed on its contact page is on Robinson Road. It suits companies wanting paid search coordinated with organic and social work from a larger team.

Robinson Road
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2. Digital Squad

Digital Squad's SEM page describes a four-stage approach: an audit of the existing account, a campaign blueprint, an optimisation sprint, and ongoing reporting. It lists Search, Performance Max, Display and YouTube among the campaign types it handles, and says it connects Google Ads to a client's CRM so leads can be followed through to closed revenue rather than judged on clicks alone. The agency states it has been a Google Premier Partner since 2016, and its contact page describes a small senior team working directly with clients. The office it lists is on Bras Basah Road. A sensible shortlist candidate for B2B firms that care about lead quality and pipeline attribution too.

Bras Basah
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3. Heroes of Digital

Heroes of Digital positions Google Ads as one of its core services next to SEO, Meta and TikTok advertising. Its Google Ads page walks through how it structures an account, from campaigns and ad groups down to keywords and ads, and stresses testing several ad variations, using extensions, managing negative keywords and reviewing auction data. The site says the agency received a Google Premier Partner Excellence Award in 2025, though the page does not set out the agency's current partner tier in detail. Its contact page lists a Toa Payoh office and says it serves Singapore and Malaysia. A reasonable choice for SMEs that want search ads planned alongside a wider SEO programme.

Toa Payoh
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4. Outrankco

Outrankco describes its SEM and PPC service as run by a Google Partner team based in Singapore, with an in-house group rather than outsourced work. Its page sets out a process of account audit and competitor review, campaign build with conversion tracking, daily tuning of negative keywords, bids and ad copy, and monthly reports with quarterly strategy reviews. It lists Search, Display, Shopping, YouTube, remarketing and Performance Max, and says clients keep ownership of their ad accounts. The page also states a minimum engagement period, so ask about contract length before you sign. Its contact page lists an Ang Mo Kio office, which may suit heartland and neighbourhood service businesses that prefer to meet their agency in person.

Ang Mo Kio
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5. Cleverly SG

Cleverly SG presents a dedicated Google Partner agency page covering full-funnel Google Ads management across Search, Display, Performance Max, Shopping, remarketing, YouTube and local campaigns. It says campaigns are built around specific goals such as leads, sales or walk-ins, with Google Analytics 4 and Tag Manager tracking, and monthly reports that tie spend to results. The agency lists clinics, law firms, e-commerce, SaaS and construction among the sectors it works with, and mentions grant support for eligible SMEs through an IMDA pre-approved package. Its contact page lists an office in Telok Blangah. Worth a call for professional-services firms and local businesses that want a clearly scoped, goal-led paid search setup with regular written reporting.

Telok Blangah
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6. Best Marketing Agency

Best Marketing Agency describes itself as a Google Partner certified agency and focuses its SEM page on service businesses. It says it starts by auditing accounts for wasted spend, restructures campaigns, builds a dedicated landing page for each service, and sets up conversion tracking for calls, forms and enquiries before spending begins. The page describes an early testing phase followed by weekly optimisation, and monthly reports covering spend, leads and cost per lead in plain language. It also says its digital marketing packages are an IMDA pre-approved solution for SME grant support. The agency lists an address at The Metropolis in Buona Vista. Suitable for clinics, tutors, renovators and similar lead-driven local businesses.

Buona Vista
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7. MediaPlus Digital

MediaPlus Digital is primarily a web design firm, but it runs a separate Google Ads service page and states that it is a Google Partner with in-house specialists. The page lists Search, Shopping, Display, Discovery, local and video formats, plus keyword research, split testing, day-parting, remarketing and landing page management. It says clients get live Google Ads dashboards and full ownership of their accounts, with no lock-in contracts, and that conversion tracking can cover forms, calls, WhatsApp messages and button clicks. The site mentions PSG and EDGE grants for eligible businesses and places the agency at Paya Lebar Square. It is a practical option for SMEs that need a new website and ad campaigns handled by one team.

Paya Lebar
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8. Upscaled

Upscaled is a smaller Singapore agency whose PPC page describes managing Google Search, Shopping and Performance Max alongside Meta, LinkedIn and YouTube. It outlines four phases: audit, strategy, launch and weekly optimisation. The site says each account is run by a single named specialist rather than junior staff, and that conversion tracking, including calls, forms and offline conversions, is set up through GA4 and fed back to bidding. Upscaled states that it offers no lock-in contracts and lists sectors such as e-commerce, healthcare, education, renovation and B2B. Unlike most others here, the PPC page we read does not mention Google Partner status, so verify credentials yourself. Its contact page lists an office on Playfair Road.

Playfair Road
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How to choose

Ask who actually owns the Google Ads account. You want the account created under your own business, with you as the owner and the agency given management access, so you can export history and move on if the relationship ends. Agencies that hold the account themselves can make leaving difficult and leave you without your data.
Treat partner badges as a starting point, not proof of quality. Google's partner programme has tiers and requirements, and an agency's page is only its own description. Ask for the current badge to be shown in your presence, then spend more time asking about the people who will run your account.
Insist on conversion tracking before money is spent. Calls, form submissions, WhatsApp clicks and bookings should all be measured, because clicks alone say little about enquiries. Ask how the agency reports cost per lead or return on ad spend, and request a sample monthly report so you can judge whether you would actually read it.
Clarify the commercial terms in writing: the management fee structure, contract length and notice period, who pays Google directly, and what happens to creative and landing pages if you leave. Some agencies publish minimum engagement periods or no-lock-in terms, so compare quotes on the same assumptions rather than on headline figures.
Match the agency to your business model. Lead-generation services, e-commerce stores and brick-and-mortar shops need different campaign types such as Search, Shopping, Performance Max or local campaigns. Ask for relevant examples, a named contact, and how the agency would audit your existing account in the first month. Confirm any grant eligibility with the scheme itself before relying on it.

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Published 4 Oct 2026. No changes recorded since.

About the author

Amir Wahab

Founder and Editor

Amir Wahab is the founder and editor of LocalRank, an independent Singapore rankings and local guides publication.

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