8 Best Social Media Marketing Courses in Singapore (2026)

Social media marketing training in Singapore ranges from a one-day primer on setting up business pages to multi-day workshops on paid ads, short-form video and LinkedIn lead generation. This list covers eight training providers that run classes for Singapore learners, in a classroom or live online, and each entry is based on the provider's own course page. Funding schemes are named only where that page names them, and eligibility, fees and intake dates change, so confirm them with the provider before you register. Read the platform focus first, because a TikTok course and a Facebook and Instagram course teach quite different skills, then use the guide at the end to choose.

Vertical Institute's Social Media Digital Marketing Course is described on its page as a 21-hour programme, delivered as seven three-hour sessions on live Zoom with evening and weekend scheduling. The page says it covers Instagram, TikTok and Facebook, with units on platform-specific content planning, paid advertising campaigns, search engine optimisation tied to social strategy, analytics and AI-assisted marketing tasks. It names aspiring social media managers, mid-career marketers, entrepreneurs and business owners as its audience. The provider lists SkillsFuture Credit, IBF support and NTUC UTAP among the schemes that may apply to eligible learners. Because the sessions run online, it suits people who cannot commit to weekday daytime classroom attendance, although the provider's address is the Lifelong Learning Institute near Paya Lebar.

Lifelong Learning Institute
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ASK Training groups three social media marketing programmes on one page. The first is a 16-hour foundation course that, according to the provider, walks learners through a six-step framework across Facebook, Instagram and TikTok. A longer 24-hour course concentrates on Facebook and Instagram marketing using Meta's tools, and a separate 16-hour course covers TikTok content, livestream selling and ads. That ladder lets a learner begin broad and then specialise in one platform. The page says all three are claimable under SkillsFuture Credit, PSEA and UTAP, while noting that funding does not apply to every course, so check each course page. Classes are advertised at a central branch at International Plaza and a western branch at The JTC Summit.

International Plaza and The JTC Summit
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Equinet Academy runs a two-day, 16-hour WSQ TikTok Marketing course in person at its International Plaza centre, and its site lists a separate WSQ LinkedIn Sales and Marketing course of the same length. The TikTok page describes lessons on the algorithm, audience analysis, a marketing funnel approach, scripting and storyboarding, mobile filming and editing in CapCut, analytics and ad set-up. The LinkedIn page covers profile and company page optimisation, content, analytics, Sales Navigator and LinkedIn advertising. The provider names marketing leaders, social media managers, business owners and beginners as attendees, and mentions SkillsFuture Credit, PSEA, UTAP and SFEC as offsets. This pairing suits teams that want one provider for both consumer-facing and B2B channels.

International Plaza
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ClickAcademy Asia's Fast Track TikTok Marketing is a two-day classroom course, and the page asks participants to bring an internet-connected laptop. Its stated content covers TikTok strategy and engagement planning, content creation and video editing, trending challenges, advertising through TikTok Ads Manager, AI tools for marketing and performance measurement using metrics such as CPC, CPM, CTR and conversions. The provider aims it at executives, managers and business owners with marketing, business analysis or sales responsibilities,. It names SkillsFuture Credit, SkillsFuture Singapore subsidies, NTUC member support, enhanced training support for SMEs and absentee payroll as funding routes. The page also links to LinkedIn social selling training, so it can serve a team covering more than one network.

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SMU Academy, the continuing education arm of Singapore Management University, offers TikTok Marketing and Ads for Business as a two-day, on-campus course on weekdays. Its page targets business owners, solopreneurs, trainers, coaches and consultants, and lists a basic level with no prerequisite beyond smartphone camera skills. Topics include the TikTok ecosystem, hashtags and trends, using TikTok as a search engine, influencer partnerships, scripting and filming ad videos, and ad optimisation and analytics. Assessment asks participants to build a TikTok account with a branded profile and scripted video content. The page names SkillsFuture Credit, Workfare Skills Support, Enhanced Training Support for SMEs and absentee payroll among its funding options. SMU Academy also lists a LinkedIn marketing for businesses course.

Singapore Management University campus
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Next Level's Social Media Marketing Course is a one-day, in-person workshop that its page places in the Bugis area, which makes it the shortest option here. The syllabus described on the page runs through choosing platforms, account set-up good practice, content marketing, Facebook advertising and analytics, multi-platform approaches covering Instagram, Twitter, Pinterest, Snapchat and WhatsApp, and advanced Facebook strategy with case studies. Its stated audience is SME owners, bloggers and influencers, marketers and advertising managers, and it says no prior digital marketing experience is needed beyond basic computer knowledge and a laptop. The page says the course is SkillsFuture claimable for eligible Singapore citizens aged 25 and above. The syllabus leans towards Facebook, so check it matches your audience.

Bugis
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BELLS Tech, part of BELLS Institute of Higher Learning, lists a classroom course on TikTok marketing and content creation with AI tools. Its page describes a programme spanning six days and 46 hours at the International Plaza training centre, far longer than most two-day TikTok workshops. Stated topics include TikTok's algorithm and audience targeting, AI-assisted scripting and editing with CapCut, TikTok Shop set-up and livestream selling, analytics and affiliate marketing. The audience named is small business owners, entrepreneurs, social media managers, sales professionals, coaches and content creators. The page mentions SkillsFuture Credit, WSQ approval and NTUC UTAP, and links to a live schedule on the provider's booking portal. It suits people wanting sustained, hands-on practice.

International Plaza
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SIRS runs a one-day TikTok Shop course, with two hours of asynchronous e-learning project work, at the Lifelong Learning Institute near Paya Lebar. The page says it covers setting up and navigating a TikTok Shop seller account, content creation with AI tools, TikTok analytics, affiliate marketing and community commerce, and it is pitched at entrepreneurs and business owners who want to sell through the platform. It is more about social commerce than brand awareness, so it fits retailers and online sellers best. The page names SkillsFuture Credit, Workfare Skills Support, absentee payroll and enhanced training support for SMEs as funding routes, and links to related social and influencer marketing and generative AI content courses.

Lifelong Learning Institute, near Paya Lebar
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