Social Media Management Tools Compared
8 social media management tools on the details each provider publishes — as at 2026-09-24. A comparison, not a ranking.
- Edited by
- Amir Wahab
- Published
- Reading time
- 1 min read
AI image by LocalRankThis page sets 8 social media management tools side by side on what each provider publishes — free plan, social accounts on entry paid plan, users on entry paid plan, standard entry price — as at 2026-09-24. For a small business choosing a social media scheduling and analytics tool, how do widely used options compare on whether they offer a free plan, what the entry paid plan includes (social accounts and users), and the standard ongoing monthly price? It does not rank them or say which is right for you; it lays out comparable facts so you can judge against your own needs. Promotional and intro prices are suppressed; the standard ongoing rate is shown.
Buffer
- Free plan
- Yes — Free plan, connect up to 3 channels
- Social accounts on entry paid plan
- 1 channel (Essentials is priced per channel; add more as needed)
- Users on entry paid plan
- 1 user account
- Standard entry price
- US$6/mo per channel (Essentials, billed monthly; US$5/channel/mo is the annual-billed rate)
Hootsuite
- Free plan
- No — 14-day free trial only
- Social accounts on entry paid plan
- Up to 10 social accounts (Standard plan)
- Users on entry paid plan
- Priced per user; 1 seat included in the per-user rate
- Standard entry price
- US$99 per user/mo (Standard) — the page publishes only annual-billed pricing; no monthly-billed rate is shown
Later
- Free plan
- No — 14-day free trial only
- Social accounts on entry paid plan
- 1 social set (8 profiles total, one per supported platform)
- Users on entry paid plan
- 1 user
- Standard entry price
- US$25/mo (Starter, billed monthly; US$18.75/mo is the promotional annual-billed rate)
Sprout Social
- Free plan
- No — 30-day free trial only
- Social accounts on entry paid plan
- 5 social profiles (Essentials plan)
- Users on entry paid plan
- Priced per seat
- Standard entry price
- US$99 per seat/mo (Essentials, billed monthly; US$79 per seat/mo is the annual-billed rate)
Metricool
- Free plan
- Yes — Free plan, manage 1 brand
- Social accounts on entry paid plan
- Up to 10 brands (Starter; the Starter price scales with the number of brands selected)
- Users on entry paid plan
- Not published
- Standard entry price
- €20/mo (Starter, billed monthly; ~US$25/mo; €16/mo / ~US$20/mo is the annual-billed rate)
Loomly
- Free plan
- No — free trial only
- Social accounts on entry paid plan
- 12 social accounts (Starter plan)
- Users on entry paid plan
- 3 users
- Standard entry price
- US$65/mo (Starter, billed monthly; US$49/mo is the annual-billed rate)
SocialBee
- Free plan
- No — 14-day free trial only
- Social accounts on entry paid plan
- Up to 5 social profiles (Bootstrap plan)
- Users on entry paid plan
- 1 user / 1 workspace
- Standard entry price
- US$29/mo (Bootstrap, billed monthly; ~US$24.20/mo equivalent when billed annually)
Planoly
- Free plan
- Yes — Free plan on the mobile app, 10 uploads per month
- Social accounts on entry paid plan
- 1 Social Set (Starter plan)
- Users on entry paid plan
- 1 user
- Standard entry price
- US$14/mo (Starter, billed monthly)
Where these figures come from
Each row is taken from the provider's own published information, current as at 2026-09-24:
- Buffer — buffer.com
- Hootsuite — hootsuite.com
- Later — later.com
- Sprout Social — sproutsocial.com
- Metricool — metricool.com
- Loomly — loomly.com
- SocialBee — socialbee.com
- Planoly — planoly.com
What this page cannot tell you
- Prices are the vendor's published standard rate as at 2026-09-24 and change often.
- Global tools; regional pricing may differ. Prices are shown in each vendor's published currency (Metricool in EUR with a USD equivalent; all others in USD), and Metricool showed USD when accessed from a US IP address.
- Headline prices are not like-for-like: Buffer charges per channel, Sprout Social and Hootsuite charge per seat/user, and others charge a flat plan price, so the 'entry price' is not directly comparable across tools. Hootsuite and Sprout Social publish only annual-billed rates for their monthly figure. The number of users or seats included on Metricool's Starter plan is not published, and Metricool's Starter price varies with the number of brands selected.
. No changes recorded since.
Founder and Editor
Amir Wahab is the founder and editor of LocalRank, an independent Singapore rankings and local guides publication.
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