12 Best Market Research Agencies in Singapore (2026)

Singapore is a regional base for market research, home to both global insight networks and independent local agencies that study consumers and businesses across Southeast Asia. The firms below run quantitative surveys, online panels, focus groups and data analytics for brand, product, customer-experience and public-opinion work. Use the list to shortlist a few, then compare their methods, panel reach and sector experience against your brief before you commit.

Blackbox Research is a Singapore-headquartered agency that describes itself as a Southeast Asia-focused provider of market research and decision intelligence. It combines quantitative surveys and qualitative methods to study community and consumer sentiment, and says it works with both commercial and public-sector clients on questions spanning market entry, product development, customer experience and brand strategy. Its stated strength is culturally grounded insight across Singapore and the wider Asia-Pacific, drawing on in-house fieldwork and research teams rather than off-the-shelf syndicated data.

River Valley
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Milieu Insight is a Singapore-founded consumer research and analytics company built around a proprietary online panel and its own survey software, Canvas, which the company says handles survey design, distribution, fieldwork, analysis and reporting end to end. It focuses on Southeast Asia, with a stated presence across Singapore, Malaysia, Thailand, the Philippines, Indonesia and Vietnam, and offers both self-serve agile surveys and full-service research. It suits brands wanting fast quantitative consumer reads and tracking across the region rather than one-off bespoke studies alone.

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Ipsos is a global market research group with an established Singapore office, part of one of the world's largest research networks. It offers a broad spread of quantitative and qualitative work, including brand and advertising research, consumer and shopper studies, customer experience, and public-opinion and social polling. The company positions itself around delivering reliable information for understanding society, markets and people. Its scale suits organisations that want standardised, multi-market studies run to consistent methodologies across Singapore and other Ipsos markets.

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Kantar is a global marketing data and analytics company operating in Singapore, offering brand strategy, creative and media effectiveness, innovation and customer-experience research. It blends quantitative and qualitative methods with syndicated data and analytics, and runs well-known frameworks such as its BrandZ brand-equity study. Kantar Media also measures advertising across print, TV, digital, social and outdoor channels. The breadth suits advertisers and large brands wanting brand tracking, communications testing and media measurement under one roof across Singapore and the region.

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NielsenIQ (NIQ) is a global consumer-intelligence company with a Singapore operation focused on retail measurement and shopper insight. Its Retail Measurement Service tracks fast-moving consumer goods sales across offline and, increasingly, e-commerce channels, and the company says its Homescan consumer panels in Singapore cover a growing range of categories for regular analysis. NIQ suits consumer-goods manufacturers and retailers that need continuous, harmonised data on what is selling, where and to whom, rather than one-off custom qualitative studies.

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Kadence International is a global research agency whose Singapore office on Battery Road acts as a regional hub. It runs both quantitative and qualitative fieldwork, online and offline, covering customer and market understanding, new product development, brand and advertising research, and insight activation. The agency says it works across both B2B and consumer sectors and around a dozen industries, from technology and financial services to consumer goods. Its regional teams handle studies across Southeast Asia, wider Asia and Australia.

Raffles Place
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Rakuten Insight, part of the Rakuten group, is an online market research and panel company with a Singapore office at CapitaGreen. It describes itself as an Asia-focused provider of double opt-in, locally managed consumer panels used for quantitative survey sampling and data collection, with panels across markets such as Singapore, Hong Kong, mainland China, South Korea, Taiwan, Malaysia and India. It suits agencies and brands needing reliable online sample and fieldwork reach across Asian markets, whether for their own studies or full-service projects.

Raffles Place
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Acorn Marketing & Research Consultants is a Singapore-founded, independently owned research and consulting group on Mohamed Sultan Road, with offices across around eleven Asian markets. It focuses on bespoke, problem-solving custom research and strategic development, including brand and product positioning, pricing, customer loyalty and marketing-effectiveness tracking, using both quantitative and qualitative methods. The firm positions itself as an Asian specialist attuned to regional market contexts, suiting clients who want tailored studies and consulting rather than syndicated data products.

River Valley
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Media Research Consultants (MRC) is a Singapore consumer research consultancy and a subsidiary of Mediacorp, based at the Mediacorp Campus. It describes itself as an ISO-certified full-service agency serving private-sector brands and government agencies, offering everything from qualitative exploration to advanced analytics and data science. Its media parentage gives it a background in audience and media research alongside general consumer studies. MRC suits organisations wanting a locally rooted, full-service partner for both attitudinal research and quantitative measurement in the Singapore market.

one-north
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InsightAsia is a Singapore-headquartered, independently owned research agency focused on Asian consumers, with full-service offices across Southeast Asia and China. The company says it fields both quantitative and qualitative studies through in-market research teams, emphasising an intimate understanding of local consumer context and mindset to support brand and marketing strategy. Its regional footprint suits clients running multi-country studies in Southeast Asia who want fieldwork handled by owned offices rather than subcontracted partners, coordinated from its Paya Lebar base.

Paya Lebar
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Toluna is a global consumer-intelligence company with a Singapore office serving as an ASEAN hub. Its Toluna Start platform offers end-to-end quantitative and qualitative research, available as self-service tools or managed custom programmes, drawing on a large global first-party panel community spanning many countries. The company combines survey technology with community-based sampling for tasks from quick consumer polls to ongoing tracking. It suits teams wanting fast, technology-led access to consumer opinion across Singapore and the wider Asia-Pacific region.

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Dynata is a global first-party data platform with a Singapore office and a dedicated country manager, positioning itself around large proprietary consumer panels. The company provides sample, data collection and audience solutions used by market research agencies, media and advertising firms and corporate clients, and says it operates sizeable panels across the Asia-Pacific region. Rather than a bespoke qualitative boutique, Dynata suits organisations that need scaled online sample, first-party data and measurement to power their own studies and campaigns across Asian markets.

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